Privacy Policy

Last updated: August 2026

Airplane Fly Advisory Pty Ltd (ABN 84 621 903 447) ("Airplane Fly", "we", "us" or "our") operates the website airplanefly.com and related advisory and editorial services. We respect your privacy and handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This Privacy Policy explains what information we collect, why we collect it, how we use and disclose it, and the choices available to you. By using our website or submitting a private brief, you acknowledge that you have read this policy.

1. Who we are

Airplane Fly is an independent Australian aviation advisory and editorial practice. We are the entity responsible for personal information collected through airplanefly.com and related communication channels.

Registered office: Level 14, 1 O'Connell Street, Sydney NSW 2000, Australia
Privacy contact: [email protected]
Phone: +61 2 8014 9200

2. Scope of this policy

This policy applies to personal information we collect:

When you browse or interact with airplanefly.com;
When you submit a private brief, contact form, email or telephone enquiry;
When you engage us for advisory services under a written scope note;
When you subscribe to editorial updates or respond to surveys (if offered);
Through cookies and similar technologies as described in our Cookie Policy.

This policy does not cover third-party websites linked from our site. Those sites are governed by their own privacy policies.

3. Types of personal information we collect

The information we collect depends on how you interact with us. It may include:

3.1 Identity and contact details

Full name, title and preferred form of address;
Email address, telephone number and postal address;
Organisation name, role and business contact details.

3.2 Enquiry and advisory information

Information you provide in private brief forms, including stated purpose, preferred aircraft category, budget range, timeline and route interests;
Correspondence, meeting notes and documents you voluntarily share during advisory engagements;
Records of services requested and scope notes issued.

3.3 Technical and usage information

IP address, browser type and version, operating system and device type;
Pages visited, time spent, referral source and general interaction patterns;
Cookie identifiers and consent preferences stored locally on your device.

3.4 Information we do not intentionally collect

We do not seek to collect sensitive information (as defined in the Privacy Act) unless you voluntarily provide it and we have your consent, or another exception applies. Please do not send us health information, financial account numbers or identity documents unless we explicitly request them for a defined advisory purpose.

4. How we collect personal information

We collect personal information by fair and lawful means, including:

Directly from you — through contact forms, email, telephone, video conference or in-person meetings;
Automatically — through server logs, cookies and analytics tools when you use our website;
From third parties — only where relevant to an advisory engagement and with your knowledge, such as maintenance records or listing information you authorise us to review.

Where reasonable, we collect personal information directly from you rather than from third parties.

5. Why we collect and use personal information

We use personal information for purposes including:

Responding to enquiries and preparing advisory scope notes;
Delivering services under a signed engagement letter or scope note;
Communicating editorial updates you have subscribed to receive;
Improving website content, performance and accessibility;
Maintaining internal records, quality assurance and professional indemnity requirements;
Complying with legal, regulatory and court obligations;
Protecting our rights, property and safety, and that of our clients and the public.

If we need to use your information for a purpose not reasonably related to the original collection purpose, we will notify you and, where required, obtain your consent.

6. Marketing and communications

We may send you editorial updates or service-related communications where you have opted in or where we have an existing advisory relationship and the communication is reasonably expected.

Every marketing email includes an unsubscribe mechanism. You may also opt out at any time by emailing [email protected]. We do not sell or rent personal information to aircraft brokers, dealers, list brokers or unrelated third-party marketers.

7. Disclosure of personal information

We may disclose personal information to:

Service providers — hosting, email delivery, document storage, analytics and IT support providers who assist our operations under confidentiality obligations;
Professional advisers — lawyers, accountants or insurers where necessary for our business or your engagement;
Referral partners — only with your explicit consent, such as when you ask us to introduce you to an independent engineer, solicitor or insurance broker;
Government authorities — where required or authorised by law, including regulatory bodies such as CASA where relevant to a matter you have engaged us on;
Successors — in connection with a merger, acquisition or sale of business assets, subject to equivalent privacy protections.

We require contracted service providers to handle personal information only for specified purposes and in accordance with applicable privacy law.

8. Overseas disclosure

Some of our service providers may store or process data outside Australia, including in the United States, European Union or Singapore, depending on hosting and email infrastructure configuration.

Before disclosing personal information overseas, we take reasonable steps to ensure the recipient complies with the APPs or is subject to a substantially similar privacy regime. By submitting information through our website, you acknowledge that overseas disclosure to trusted service providers may occur for the purposes described in this policy.

9. Security

We implement reasonable technical and organisational measures designed to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These measures include:

Encrypted connections (HTTPS) for website traffic;
Access controls limiting staff access to client information on a need-to-know basis;
Secure storage of advisory records with periodic review of retention schedules;
Staff training on confidentiality and privacy obligations.

No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Data retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, insurance or reporting requirements.

Indicative retention periods:

General enquiries — up to 24 months unless an advisory engagement follows;
Advisory client records — typically 7 years from engagement completion, or longer where required by law or professional obligations;
Website analytics — aggregated data retained according to our analytics provider's configuration, generally not exceeding 26 months;
Cookie consent preferences — stored locally until you clear browser data or withdraw consent.

When information is no longer required, we take reasonable steps to destroy or de-identify it.

11. Access, correction and deletion

Under the Privacy Act, you have the right to request access to personal information we hold about you and to request correction if it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact [email protected] with sufficient detail to identify you and the information concerned. We will respond within a reasonable period, generally within 30 days.

We may need to verify your identity before releasing information. In limited circumstances we may refuse access where permitted by law — for example, where access would unreasonably impact another person's privacy or where a legal privilege applies. We will explain any refusal and available complaint pathways.

12. Complaints

If you believe we have breached the APPs or mishandled your personal information, please contact us first at [email protected]. We will acknowledge your complaint promptly and aim to resolve it within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: oaic.gov.au
Phone: 1300 363 992

13. Children

Our website and services are directed at adults involved in aviation investment and operations. We do not knowingly collect personal information from individuals under 18 years of age. If you believe we have inadvertently collected information from a minor, please contact us and we will take steps to delete it.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The "Last updated" date at the top will be revised accordingly. Material changes will be noted on this page. Continued use of the website after changes constitutes acceptance of the updated policy.

15. Contact us

For privacy enquiries, access requests or complaints:

Airplane Fly Advisory Pty Ltd
Level 14, 1 O'Connell Street
Sydney NSW 2000, Australia
Email: [email protected]
Phone: +61 2 8014 9200